Sales · Growth · Africa
Course Creator Scaling Agency

MORE SALES
FROM WHAT
YOU KNOW.

You have knowledge worth paying for. The problem isn't the product — it's the system behind it. We build the paid ad infrastructure, business structure, and sales framework that turns what you know into consistent, scalable income across Africa.

0
Clients
Worked With
0
Client Course
Sales Generated
0
FCFA in
Ad Spend Managed
0
Ad Creatives
Built for Clients
01 —

IS THIS FOR YOU?

We work with African solopreneurs, creators, and entrepreneurs who have knowledge, experience, or a skill that other people would pay to learn — and who are tired of undercharging, undermarketing, or simply not knowing where to start. If any of the profiles below sound like you, keep reading.

COUR

Course Creators

You've built a course — or you have the knowledge to build one — but you're not making consistent sales. You want a proper launch system and a paid ads strategy that keeps selling after the initial wave.

SMM panel educators
Digital marketing coaches
Business skills educators
Tech & coding instructors
KNOW

Knowledge Entrepreneurs

You have expertise in your field and want to package it into a product — an ebook, a guide, a masterclass, a membership — but you don't know how to build the funnel or run ads that actually convert.

Consultants & freelancers
Industry professionals
Skilled solopreneurs
Service providers going digital
CREA

Content Creators

You have an audience — on TikTok, Facebook, YouTube, or Telegram — and you want to monetise it properly. Not just brand deals. A real product your audience pays for repeatedly.

TikTok & Facebook creators
YouTubers & podcasters
Community builders
Influencers with loyal audiences
LIVE

Live Class & Event Hosts

You run workshops, bootcamps, webinars, or live training — but you're filling seats manually through WhatsApp. You need a system that fills your events with the right people automatically.

Webinar & bootcamp hosts
Workshop facilitators
Online tutors & coaches
Masterclass instructors
EPRD

Digital Product Sellers

You sell ebooks, templates, scripts, presets, or any downloadable product — and you want more traffic, better conversion rates, and a retargeting system that brings back people who didn't buy the first time.

Ebook & guide sellers
Template & asset creators
Script & tool sellers
Canva & design product creators
SMM

SMM Panel Operators

You run an SMM panel and you want more customers. Not just organic reach — a proper paid ads and influencer marketing system that drives consistent signups and keeps your panel's order count growing every month.

Panel owners in Cameroon & CEMAC
Anglophone Africa panel operators
Resellers wanting a branded panel
Panel owners with traffic problems
This Is Me — Let's Talk →
02 —

WHAT WE DELIVER

01
Meta Ads (Facebook & Instagram)
Paid campaigns built to sell courses and digital products in African markets
We build and manage Meta ad campaigns designed specifically for African audiences — the right targeting, the right creative, and the right bidding strategy for XAF, XOF, GHS, KES, and ZAR markets. Every campaign is conversion-optimised, not just reach-focused. We've spent 300,000+ FCFA across client campaigns and we know exactly what messaging converts.
What You Get
Full campaign setup — audiences, placements, objectives
Ad creative — copy, visuals, and video scripts
Facebook Pixel installation and conversion tracking
Weekly performance report with decisions explained
Retargeting campaigns for warm audiences
02
TikTok Ads
Short-form video ad campaigns reaching the next generation of African buyers
TikTok is the fastest-growing platform for course and digital product sales in Africa right now — especially for Anglophone markets. We create scroll-stopping video ad concepts, manage targeting, and optimise for lowest cost per purchase. TikTok Pixel setup included so every sale is tracked and every warm audience is built for retargeting.
What You Get
TikTok Pixel installation and event configuration
Video ad scripts and creative direction
Campaign setup with African audience targeting
A/B testing of hooks, CTAs, and offers
Lookalike audiences built from buyer data
03
Ad Creative Production
80+ creatives built — copy, visuals, and video content that converts
The biggest reason ads fail isn't the targeting — it's the creative. We write the hooks, the copy, and the scripts that make your ideal customer stop scrolling and click. We know what language converts in CEMAC markets vs. Anglophone Africa. We know what pain points land for course buyers vs. product buyers. Your creatives will sound like they were written for your customer — because they were.
What You Get
Ad copy in French and/or English
Video script writing for TikTok and Reels
Static ad graphic concepts and direction
Multiple creative variations for A/B testing
Hook testing strategy for maximum retention
04
Influencer Marketing
Authentic reach through creators your audience already follows
Paid ads and influencer marketing work differently — influencers provide social proof that ads can't replicate. We identify, vet, and manage creator partnerships across Cameroon, Senegal, Côte d'Ivoire, Ghana, and Kenya. We handle the outreach, the briefs, the content approval, and the payment — you get the reach without the headache.
What You Get
Influencer identification and audience vetting
Outreach, negotiation, and contract management
Content brief and messaging guidelines
Content review before publication
Performance tracking and ROI measurement
05
Business Structure & Pricing
The operational foundation that makes your product business scalable
Most creators undercharge because they don't have a pricing framework — they guess. And most course businesses collapse under their own growth because the operations weren't built to scale. We audit your offer, pricing, product ladder, and delivery system, then rebuild the foundation so growth doesn't create chaos.
What You Get
Offer audit and product ladder design
Pricing strategy built on value, not guesswork
Upsell and cross-sell framework
Delivery and fulfillment process optimisation
Finance framework: margin, cost, reinvestment model
06
Community & Retention Strategy
Turn buyers into a recurring revenue base that keeps spending
Getting a first sale is harder and more expensive than getting a second one. We build the Telegram community structure, re-engagement sequences, and loyalty frameworks that turn one-time buyers into repeat customers. Your community is your cheapest and most valuable marketing asset — we make sure you're using it.
What You Get
Telegram community setup and content strategy
Post-purchase sequence design (email + Telegram)
Re-engagement campaigns for cold buyers
Upsell triggers and loyalty incentive design
Community health metrics and growth tracking
I Want These Services →
03 —

HOW WE DO IT

A SYSTEM,
NOT GUESSWORK.

Every engagement follows a tested process. We don't "try things" with your money. We run a proven system built from our own experience scaling digital products across 14 African markets.

Start the Process →
01

Discovery Call

We understand your product, your current audience, your revenue, and your goal. No templates. Every strategy starts from your specific situation.

02

Strategy & Plan

We build a 30-day growth plan — which services, which platforms, which audiences, and what budget. You approve before anything spends.

03

Build & Launch

Pixels installed, creatives built, campaigns structured. Everything is set up properly before launch — no rushing to fix things mid-flight.

04

Optimise & Scale

Weekly reports. Real decisions based on real data. We cut what isn't working and pour into what is. Scaling only happens when the numbers justify it.

Why We're The Best Option
RUN

We Run What We Teach

We sell courses, run panels, and execute the same strategies we sell. You're not buying advice from someone who's never done it.

AFR

Africa-First, Not Africa-Adapted

Built for XAF, XOF, MTN Momo, and Facebook-first markets from day one. No Western playbook forced onto African audiences.

PRF

We Report on Results, Not Activity

We don't send you vanity metrics. Every report shows cost per sale, ROAS, and what decision we're making because of the numbers.

NET

Access to Our Network

30,000+ community members, 65+ influencer relationships, and 500+ affiliates. Your product gets distribution that took us years to build.

BIL

Bilingual by Default

French and English. CEMAC and UEMOA. We don't outsource or translate — we operate natively in both languages and both market contexts.

OWN

Skin in the Game

We only scale what's working. If your ads aren't converting, we tell you — and we fix it or stop it. We treat your budget like it's ours.

04 —

WHAT OUR CLIENTS SAY

★★★★★

"Before working with SMM Panel Guy, I had a course on Selar with barely 10 sales in 3 months. They rebuilt my ad strategy from scratch — within 6 weeks I had 90+ sales and my first 100,000 FCFA month."

★★★★★

"I was running my own Facebook ads and burning money. SMM Panel Guy took over my ad account, restructured the targeting, and my cost per course sale dropped by 60%. I wish I'd hired them sooner."

★★★★★

"J'avais peur d'investir en pub sans garantie. L'équipe a été transparente sur chaque décision, chaque dépense. Mon ROI a été de 4x sur les 2 premiers mois. Je recommande sans hésiter."

★★★★★

"The business structure work was what changed everything for me. I was making sales but keeping nothing. After the finance framework they set up, I know exactly what I earn on every transaction."

★★★★★

"I run a skills training business targeting Kenyan entrepreneurs. The influencer campaigns they managed brought 3x more signups to my live bootcamp than anything I'd tried before."

★★★★★

"Le meilleur investissement que j'ai fait pour mon business digital. Les créatifs publicitaires qu'ils ont produits pour mes formations ont totalement changé mes conversions. Professionnels et réactifs."

★★★★★

"They understand African markets in a way most agencies don't. No generic Western targeting — they knew exactly which audiences to go after in Ghana and which creative angles convert here."

★★★★★

"I sell a course on content creation. SMM Panel Guy scaled my TikTok ads to over 200 sales in one month. The community strategy they recommended has also kept buyers coming back for my next product."

05 —

WHY WORK WITH US

01

You Keep Full Control

We run your ads and build your systems — but your product, your audience, and your brand stay entirely yours. We're your growth team, not your boss. Every decision gets explained, every change gets approved.

02

No Minimum Budget Theatre

We work with budgets that make sense for African creators — not the 50,000 FCFA minimum spend demands of agencies built for Western clients. We'll tell you the minimum needed to get real results and not a franc more.

03

We've Done This For Ourselves First

2,000+ course sales. 35,000+ panel orders. Three panels operating across 14 countries. Every system we build for you has already been stress-tested on our own revenue. You're buying proven, not experimental.

04

You Get Access To Our Infrastructure

30,000+ community members. 500+ affiliates. 65+ influencer relationships across Francophone and Anglophone Africa. When you work with us, your product gets distribution built over years — not just an ad account.

Your Next Step

STOP LEAVING
MONEY ON
THE TABLE.

You already have something valuable. What you need is the system to put it in front of the right people, convert them efficiently, and keep them buying. That's what we build. Message us today — tell us what you sell and where you're stuck, and we'll tell you exactly what we'd do.